We spend a lot of time waiting.
Waiting for budget approval.
Waiting for buy-in.
Waiting for someone else to go first.
But the reality is, in this new era of work, design, and development—no one’s handing out permission slips. Innovation isn’t a title or a department. Innovation is a mindset. And it’s available to anyone bold enough to step forward and lead from where they are.
February will mark ten years since I started this entrepreneurial journey. And during that near decade, that’s what I’ve come to believe. Especially now, as technology reshapes how our buildings operate, how teams collaborate, and how value gets created across the built environment.
You don’t have to be the decision-maker to move the needle.
You just have to decide to act.
Some of the most transformative shifts I’ve seen on projects didn’t come from the top—they came from someone who was tired of watching the same pain points repeat. They spoke up. They proposed a better way. They pulled others into the conversation.
That’s leadership.
At Layer 10, we’ve worked hard to build a methodology—and now an Academy—that doesn’t just support innovators, it equips them. Because what this industry needs isn’t more theory or slide decks. It needs people who are ready to put something new into motion—even if the conditions aren’t perfect. Especially when the conditions aren’t perfect.
So if you’ve been waiting… for approval, for more clarity, for a sign—it might be time to stop waiting and act boldly.
You’re the one we’ve been waiting for.
Onward,
Ken Wilkinson
Founder & CEO, Layer 10